Overview

To help reinforce and promote equality of opportunity and diversity, a series of postcards and posters were produced by the college using images of learners and staff. Each postcard and poster conveys a different message that celebrates diversity. The posters and postcards are displayed prominently and help motivate and encourage learners and staff.

How you can use this

The way in which equality of opportunity and diversity are promoted at the college could be adapted by any provider. The key elements are to:

  • use learners and staff in the photographs and promotional materials
  • use the skills of design and media learners or their equivalent (if it exists in your organisation)
  • use good quality materials to produce the postcards and posters
  • involve learners in the project
  • make the postcards freely available to learners and staff
  • use the postcards whenever suitable to communicate with learners, employers and members of the community

Other colleges, learndirect centres, and work-based learning, Jobcentre Plus and adult and community learning providers can replicate what the college has done, framing the posters and using the postcards as a communication tool. The messages can be similar to those used by the college or could be adapted to reflect the particular type of provision. For example, in prison education, images could be used with motivational messages about success in gaining qualifications and jobs, or improving literacy and numeracy skills. " I couldn't write to my kids before I came in here - I can now"

How it works

To help promote and celebrate diversity, the equality and widening participation manager of the College of North West London has devised a series of postcards and posters.

Each postcard and poster uses photographs of teaching staff, support staff and learners to convey an important message about celebrating diversity and equality of opportunity. The nine postcards cover three main topics:

  • recognising different races and cultures
  • promoting equality of opportunity
  • celebrating diversity

The postcards and posters were designed by learners on media and graphic design courses. They are printed on good quality card and paper using bold, eye-catching colours. They help raise learners' aspirations, motivating learners and staff and encouraging them to pursue their goals.

The postcards and posters are displayed prominently throughout the college. The postcards are used by the college to send out interview dates and for other appropriate correspondence. Each card carries a message and a few inspirational lines from Nelson Mandela.

Learners like the posters. Quotes include:

  • "they are really good and make you think"
  • "they have a clear message and prompt discussion"
  • "they make me more aware of how I should behave towards everyone"
  • "they remind me that I can do anything I want and my colour and sex is no barrier"
  • "they are great - some of my friends are in the pictures"
  • "they are really good quality - the way they are framed makes them seem even more important."